MINI

PLAYBOY COVER + SPREAD

Our task was to introduce the world to the first-ever four-door MINI Hardtop in a big way. To us, it doesn’t get much bigger than showcasing the additional doors on the cover of Playboy magazine. We created a Faux Cover the was placed on top of the real cover. We also sold a full spread that was suitable for all Playboy reader’s intentions. This ran in the same issue.

Featured in: CA Advertising Annual 56

 MINI K9 SHOWROOM

During the MINI NEXT July Adoption Event, MINI donated to Best Friends Animal Society for every Certified Pre-Owned vehicle they sell. To spread awareness, we created the K-9 Showroom, a website where you can literally tour the in’s and out’s of a MINI via puppy cam. That’s right, my lifelong goal of creating an ad with puppies wearing cameras had finally come true.

Featured on: Shortlist One Show + Creativity Online + Design Taxi Co. Create

Phil Van Buren(CW) + Chris Toffoli(ACD) + Mark Krajan(ACD)