PLAYBOY COVER + SPREAD
Our task was to introduce the world to the first-ever four-door MINI Hardtop in a big way. To us, it doesn’t get much bigger than showcasing the additional doors on the cover of Playboy magazine. We created a Faux Cover the was placed on top of the real cover. We also sold a full spread that was suitable for all Playboy reader’s intentions. This ran in the same issue.
Featured in: CA Advertising Annual 56
With Phil Van Buren(CW) + Steve Mapp(CD)
MINI K9 SHOWROOM
During the MINI NEXT July Adoption Event, MINI donated to Best Friends Animal Society for every Certified Pre-Owned vehicle they sell. To spread awareness, we created the K-9 Showroom, a website where you can literally tour the in’s and out’s of a MINI via puppy cam. That’s right, my lifelong goal of creating an ad with puppies wearing cameras had finally come true.
Featured on: Shortlist One Show + Creativity Online + Design Taxi Co. Create
Phil Van Buren(CW) + Chris Toffoli(ACD) + Mark Krajan(ACD)
ZERO FOR ‘15 SALES EVENT
Motor in the moment and enjoy no monthly payments until 2016 at the Zero For ’15 MINI Sales Event. Instant gratification has never been this instant.
Nick Zacher(CW) + Chris Toffoli(ACD) + Mark Krajan(ACD)